Smart Group
Brand refreshThree proposed directions for a brand spanning beauty and medical markets – from a refined evolution to a bold new look.
I shape brands, make images and build the tools that help small teams work like big ones – from identity systems and campaign photography to AI workflows that turn a good idea into finished work, faster.
Hi, I’m Dan – a designer who likes building things from the ground up. With a background leading design teams, I’m now refreshing multiple brands and helping shape how the business uses AI.
What ties it all together is problem solving – finding the elegant solution, then making sure it really works for the people who use it.
Outside work, I invent products that probably shouldn’t work, but sometimes do.
Three proposed directions for a brand spanning beauty and medical markets – from a refined evolution to a bold new look.
A fresh, consistent look and photographic style for a clinical skincare range in the UK.
A hardback salon book that walks clients through their skin journey – complex treatments, explained simply.
Leaflets, brochures and posters that explain advanced skin treatments simply – for customers.
Two proposed identities for a new US retirement product – both rooted in audience insight, one taken to launch.
Brand refresh
Placeholder – what the business needed, and what was getting in the way. Two or three sentences that set the stakes.
Placeholder – how you tackled it: the thinking, the system you built, the decisions that mattered and who you worked with.
Placeholder – what changed. Real results work best: launches, adoption, time saved, feedback from the business.