Dan Higham – designer across brand, photography, technology and AI

Brand-true artwork at scale, with a senior designer’s eye and a human touch.

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In short

I shape brands, make images and build the tools that help small teams work like big ones – from identity systems and campaign photography to AI workflows that turn a good idea into finished work, faster.

About me
Black and white portrait of Dan Higham

Hi, I’m Dan – a designer who likes building things from the ground up. With a background leading design teams, I’m now refreshing multiple brands and helping shape how the business uses AI.

What ties it all together is problem solving – finding the elegant solution, then making sure it really works for the people who use it.

Outside work, I invent products that probably shouldn’t work, but sometimes do.

Selected work

5 projects – scroll to flip through
01 / 05Brand identityRebrand2026

Smart Group

Brand refresh

Three proposed directions for a brand spanning beauty and medical markets – from a refined evolution to a bold new look.

View case study
02 / 05Art directionPhotography2026

AQ Skin Solutions

Brand refresh

A fresh, consistent look and photographic style for a clinical skincare range in the UK.

View case study
03 / 05PrintBrand2026

Dermure Clinic

Salon book

A hardback salon book that walks clients through their skin journey – complex treatments, explained simply.

View case study
04 / 05PrintPoint of sale2026

Clinic marketing

Print & point of sale

Leaflets, brochures and posters that explain advanced skin treatments simply – for customers.

View case study
05 / 05BrandCampaign2024

Lifetime Income

Brand campaign

Two proposed identities for a new US retirement product – both rooted in audience insight, one taken to launch.

View case study

Like what you see? Let’s talk.

Get in touch
Get in touch